The client operated in a highly competitive e-commerce vertical where pricing and availability could shift multiple times per day. Their existing approach to competitive intelligence was manual: weekly checks of competitor websites, no systematic tracking of price changes, and missed opportunities when competitors went out of stock.
By the time they discovered a competitor had dropped prices or run out of inventory, the opportunity had often passed. They needed real-time visibility to make faster, smarter decisions.
I built a comprehensive competitor intelligence platform with three core components: an automated monitoring system that continuously tracks 15 competitor websites and over 2,500 SKUs, an intelligent alerting layer that prioritizes notifications based on business impact via Slack, and a custom Plotly/Dash dashboard for historical analysis of pricing trends and strategic positioning.
Within 6 weeks of deployment, the system transformed their competitive strategy from reactive to proactive. Price changes are now detected in under 5 minutes, and gross margins improved 12% through data-driven dynamic pricing.