The agency served 12 SaaS clients across various verticals, each requiring ongoing market research to inform content strategy and positioning. Analysts were manually browsing Reddit and forums, insights documented in spreadsheets with no systematic tracking, and research taking 8-10 hours per client per month.
I developed a Reddit Research Agent that monitors relevant subreddits 24/7 tracking mentions of client brands, competitors, and industry topics. The system includes sentiment analysis that identifies pain points, feature requests, and competitive weaknesses, opportunity flagging for authentic engagement, and a competitive intelligence dashboard with real-time tracking.
Research time reduced by 85% per client, $2M in pipeline was attributed to Reddit-sourced insights, 47 subreddits are monitored continuously across all clients, and weekly intelligence reports are delivered automatically. The breakthrough came within the first month: a competitor’s recurring complaint that the client’s product solved became the centerpiece of a $2M pipeline campaign.